Weekly Brief

Jul 13, 2026

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4 min read

The 4 questions even your wealthiest clients will have about rising costs

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Jun 29, 2026

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9 min read

10 Questions you'll get from clients before you sign off for the holiday

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Jun 22, 2026

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7 min read

The story is changing everywhere, but your clients don't know why

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Jun 15, 2026

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7 min read

Just because they don't know Kevin doesn't mean they're not talking about him

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Jun 8, 2026

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8 min read

How gas prices and SpaceX collide this week in your clients' news feeds and dinner tables

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Jun 1, 2026

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7 min read

The two conversations you need to be ready for this week

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

May 18, 2026

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7 min read

3 jarring headlines and 1 massive emotional trigger shaking clients this week

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

May 4, 2026

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6 min read

The 1 number you're confusing your clients with every week

*Not Market Advice, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Apr 27, 2026

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8 min read

2 things the market will be late on this week. Your clients are already talking about it.

*NOT MARKETING ADVICE, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Apr 20, 2026

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9 min read

One major disconnect your clients will ask about this week

*NOT MARKETING ADVICE, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Apr 13, 2026

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11 min read

The 3 conversations clients are having with or without you this week

*NOT MARKETING ADVICE, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Apr 6, 2026

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14 min read

11 headline-shaking events this week, all leading to one conversation. Make sure to get ahead of it.

*NOT MARKETING ADVICE, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Mar 30, 2026

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12 min read

3 headlines your clients will call about this week (and how to make sure they open your emails)

*NOT MARKETING ADVICE, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Mar 23, 2026

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11 min read

Two quiet questions your clients aren't asking out loud (but need you to answer)

*NOT MARKETING ADVICE, the financial advisor’s guide to building trust at scale

Scoops Team

Weekly Brief

Mar 16, 2026

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10 min read

The 3 panicked calls to anticipate this week: Oil shocks, borrowing costs, & housing market

*NOT MARKETING ADVICE, the financial advisor’s guide to building trust at scale

Scoops Team